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The NAUDIC story started in 2008 in Australia however Naudic's creator, Emma Puttick, began her love affair with fashion well before then. Emma was working in London (as a scientist, no less!), the bohemian styles of the Portobello Road markets were where she first got the taste of what has become the Naudic look. Add influences from travels through Sweden, India and South-East Asia and you have a label that's bright, fun and eminently wearable.
Bold, brave and playful, the Naudic woman combines the fullness of life, work, family, entertainment and travel -- and loves every minute of it.
The team at Ivy Vibe are committed to hand choosing each piece of clothing to be featured by our exclusive designers. Ivy Vibe aim to curate collections from each designer to compliment your personal style for each season